Community Marketing Playbook

Want to help Ergo grow? This guide shows you how to amplify Ergo content across all channels and turn every announcement into a coordinated community effort that drives real engagement.

You'll learn about 7 core marketing channels, proven engagement tactics, optimal timing strategies, and success metrics. Everything you need to start contributing to Ergo's marketing today.

Start with Blog ContentJoin Marketing Chat

Core Channels

ergoblockchain.org

Article in blog + internal links

Visit Blog →

Beehiiv Newsletter

Digest or dedicated issue

Subscribe →

Telegram

Marketing Community

Join Channel →

Get Started in 3 Steps

Step 1

Join Discord + Telegram

Start by joining core communities where you can learn from experienced marketers and coordinate your efforts with others.

Start Here

Step 2

Pick ONE channel (Twitter / Reddit)

Choose one platform you're comfortable with and master it before expanding. Quality engagement on one channel beats spreading yourself thin.

Focus First

Step 3

Follow 5-step workflow below

Use the proven amplification strategy to turn every blog post into a coordinated community-wide conversation that helps Ergo grow.

Scale Up

On this page:

Your Step-by-Step Guide

Your voice matters. Community-driven marketing is the backbone of Ergo's growth. Unlike traditional marketing, your authentic contributions build genuine relationships and trust.

Key Benefits:

  • Your authentic voice carries more weight than corporate messaging
  • You understand Ergo's technology deeply and can explain it better
  • Your decentralized efforts match Ergo's decentralized philosophy
  • You can reach audiences that traditional marketing can't
  • You create lasting engagement through genuine conversations

Quick Start Checklist:

1
Join Ergo Discord for real-time community discussions
high priority
2
Follow @BuildOnErgo on Twitter for developer updates
high priority
3
Join ErgoSocials Telegram for marketing coordination
high priority
4
Subscribe to ergoblockchain.org blog for source content
medium priority
5
Join r/ergonauts subreddit for Reddit marketing practice
medium priority
6
Subscribe to Beehiiv newsletter for weekly content digest
low priority

More Places to Share

Once you're comfortable with core channels, explore these additional platforms. Each one requires a different approach - customize your content for each platform's audience.

Tips for Using Extended Channels:

  • Customize your angle: Share history of money articles in economics/philosophy subreddits; privacy content in privacy/cypherpunk communities; eUTXO content on dev platforms and Hacker News
  • Vary your formats: Try full cross-posts (Reddit, Mirror, Medium), thread summaries with links, or visual content (diagrams, quotes) with source links
  • Take your time: Don't try to share everything in one day. Build a habit: for each new article, make 5-10 meaningful posts across different places over a few days

Frequently Asked Questions

Ready to Help Ergo Grow?

Start implementing these strategies today and make a real impact on Ergo's growth

Join Marketing Discord

15K+ Active Members

Connect with experienced community marketers, share strategies, and get feedback on your campaigns in #marketing channel

Get Source Content

Fresh Weekly Posts

Start with ergoblockchain.org blog posts and announcements - your primary source for authentic, high-quality content to amplify

Stay Updated on Marketing

Get notified about new marketing strategies, community growth tactics, and engagement best practices

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Ergo Content Distribution Playbook - Marketing Guide | English - Ergo Platform